Here's the thing you already know about this space. If you're not consistently evolving, growing, learning and experimenting, than you might as well go work in another industry. In the spirit if everything I just said—I've launched a new pet project called "Brand U.0". It's not a blog (well, this link will take you to one). But it's an idea.
The idea is this:
Personal brands matter—we're creating them each time we create a profile online, reinforcing them each time we have an interaction and if we get fired or move on in our careers—it's the one thing we are allowed to take with us. That can never be taken away.
And consider this. Successful personal brands are REALLY HARD to build and maintain. And that's why there are so few examples of people who have cultivated huge followings and actually live up to the brand they have built.
Chris Brogan is one of these people, and he's my first interview . Join me in this experiment—you never know where it will end up.
