The thing I Iove about the Web is that it levels the playing field. Novices and professionals each have equal shots at being heard. So when a company like IDEO launches official blogs (later in the game compared to many), it really doesn't matter because the Web thrives on quality of content and interactions. Everyone has a chance.
IDEO brings us two blogs worth checking out. The first is IDEO Labs, which is described as follows:
"IDEO Labs is a place where we can show bits of what we're working on, talk about prototyping, and share our excitement over the tools that help us create."
While IDEO Labs is not posting in large volumes, it does offer some behind-the-scenes glimpses into their process and how they work. Check out this video of an IDEO team as they play around with their own multi-touch experiments.
Next is Design Thinking by IDEO's Tim Brown, an outspoken evangelist of the design thinking movement. Design Thinking has more of a personal touch (I'm sure this is by design) compared to IDEO Labs as it offers direct perspectives from Brown on topics such as optimism and critique, and asking questions about the differences between product + experience. Tim is in th process of writing a book and has positioned his blog as follows:
"This is a blog about design thinking. I am in the process of writing a book on the subject and this is the place I would like to share ideas and have a discussion. If you want to get an overview on how I see design thinking then check out the article I wrote for Harvard Business Review here.
As you will see as you read the posts, I have lots of questions. If you can help me with any answers or perspectives I would be very grateful. If you let me know who you are I will also do my best to acknowledge anything that makes it into the book."
Both blogs support comments, and both are worth checking out. IDEO are master marketers and intelligent self-promoters. In addition to learning about design methods and thinking, you might learn something about how to market your own organization from them.