RU: What should the audience take away from your talk?
DA: I can’t answer this question really. People will take away what they want and that’s a good thing. I can tell you what I hope they will. I hope they will be excited about the future which I believe presents huge opportunities for people who understand how to create great experiences one interaction at a time. This could be through interface, through content or even through personal interactions such as responding to comments, etc. I can’t help but see a strong link developing between social networking and experience design. We are living in an age where we can design prototypes and get real time feedback. People can tell us what they want and we’ll have to be confident in ourselves to read between the lines. But at the end of the day, I believe that it’s more important than ever to deliver a great experience vs. building a myth around one.
You can read the full interview at Boxes And Arrows