What's a story? There are so many definitions that I won't even try to define it here. But I do know one thing—good communicators are good storytellers, and good storytelling is memorable. I'm still fairly new to public speaking and so I try to weave in short stories to my presentations mainly because I can't present something effectively unless I can relate a personal story to it. A story that means something to me. It's why I brought Randy Paush into my micro-interactions presentation. It's why, when I'll talk about "personal brands"—I'll probably pepper it with stories I've heard before or maybe something I've experienced myself.
Being an effective storyteller isn't easy—but it's much easier to tell a story that matters to you. Stories that stick can influence decisions, inspire people to take action and persuade people to see things in a different light. Next week I'll have two opportunities to tell a story. Hopefully, they stick.