Logic+Emotion: Agency Path To Enlightenment

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David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own. Logic+Emotion exists at the intersection of business, design + the social web.

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Wednesday, October 15, 2008

Agency Path To Enlightenment

Wednesday, October 15, 2008 in Advertising | Permalink

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So, Which way does the path go? :) Do clients go one way and agencies the other?

Posted by: Joseph Rueter | Wednesday, October 15, 2008 at 10:22 AM

Joesph,

Good question. I guess you could start at Canne's, have an epiphany and end up being more creative. Totally plausible. :-)

Posted by: David Armano | Wednesday, October 15, 2008 at 10:24 AM

There you are getting enlightened at the same time I'm focusing on 'being' http://twitter.com/rotkapchen/statuses/960733081

Posted by: Rotkapchen | Wednesday, October 15, 2008 at 10:32 AM

Love it.

There could definitely be a dotted curve between digital and creative. Some agencies (a lot) become digital and regress back to square (circle) one.

Posted by: Joe Heath | Wednesday, October 15, 2008 at 11:12 AM

Love it, however i think your missing one key step all agencies go through...I call it "Digital Tourette's Syndrome"

Its when agencies (and clients) talk about yet don't fully understand what it is that they are saying of asking for. Digital phrases like; Behavioral Targeting, Viral, Click Attribution, Widgets... before they really know what and how they fit with into their marketing goals and objectives.

Posted by: David Rollo | Wednesday, October 15, 2008 at 11:33 AM

Boy o boy you are on a roll with the graphics this week. LOL

Posted by: ProgGrrl | Wednesday, October 15, 2008 at 12:09 PM

Great Post.

You are on a role indeed.

I wonder. Is this some new spiral version of Agency BullS**t Bingo?

I wonder what other agency expressions you ought to include as well.

Graham Hill
Independent CRM Consultant
Interim CRM manager

Posted by: Graham Hill | Wednesday, October 15, 2008 at 01:29 PM

Hey! Always great stuff...

Where's VIRAL? ;-)

Posted by: Russ | Wednesday, October 15, 2008 at 02:14 PM

Love it. Obviously the way out of this vicious circle is to declare your agency as "WE ARE ENGAGEMENT". Now that would truly be a great agency.

Posted by: Sean Scott | Wednesday, October 15, 2008 at 04:07 PM

Enlightening post David. Ad agencies and their clients
alike have to stop thinking "we" and start thinking "you."

This one's going up on the wall at the agency David.

Thanks,

bonnie

Posted by: bonnieL | Wednesday, October 15, 2008 at 04:46 PM

David - we are not amused.

;)

Posted by: Robin Grant | Wednesday, October 15, 2008 at 05:28 PM

DA ... the one thing I miss is being able to see your visuals.

Posted by: Gavin Heaton | Wednesday, October 15, 2008 at 07:50 PM

I love it and especially the fact that it's first creative and then strategic as well as first global and then digital, reminds of some agencies.

Posted by: Stefan Erschwendner | Thursday, October 16, 2008 at 08:56 AM

This is funny. And only last night I wrote about ad agencies - the gods of advertising.

Posted by: Karel - Caribbean Public Relations | Thursday, October 16, 2008 at 09:36 AM

That's funny. And only last night I wrote about ad aganecies - the "gods of advertising".

Posted by: Karel - Caribbean Public Relations | Thursday, October 16, 2008 at 09:37 AM

good visual. fascinating time for agencies. great meeting you and your team. forget monitoring and deep dive analytics - i like the party till you're blind approach!

Posted by: megan - CI | Thursday, October 16, 2008 at 09:50 AM

Hi Megan,

Thanks for the comment here! Great demo the other day, and I'm pretty sure you'll be hearing from us.

Posted by: David Armano | Thursday, October 16, 2008 at 10:05 AM

you have great ablity to draw than to say ,good job,love it

Posted by: boockit | Thursday, October 16, 2008 at 07:59 PM

Grt post! Keep up the good work.

Posted by: enlightenment | Wednesday, June 10, 2009 at 03:27 PM

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