I’ve been listening to the complimentary audio version of Seth Godin’s new book called Tribes and have to say it’s fairly dead on. Except I’d frame it slightly differently. While we may in fact be returning to tribal-like behaviors and looking for “leaders” of these tribes in the process, what we’re really craving is more humanity itself. I see clues of this everywhere, from the direct engagement (people talking to other people) as enabled by Twitter, to Apple’s Genius bar which gives us live, breathing and fairly smart people to help us when a human touch is needed.
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