Perception Pyramid

Comments

[Livia Labate]

Wow, what a great model. I totally agree:

- Jessica Alba
-- Tina Turner
--- Wonder Woman
---- Liv

[BIG Kahuna]

What we think= Brand Identity

How we are perceived = brand image

Now align those two and you're off and running.

[Russ]

I'm just a mirror of a mirror of myself.
Emily Saliers

Also:

I'm not who I think I am.
I'm not who YOU think I am.
I'm who *I* think *YOU* think I am.

;-)

You're on a role, buddy!

[Joshua-Michéle Ross]

Another quote I use often that reflects the same spirit:
We judge ourselves by our intentions, others judge us by our actions.

b.t.w. - the video we shot is going to get produced and posted soon. Promise.
J

[Graham Hill]

Hi David

Sorry, but this is too simplistic for me. It implies that how others perceive us is driven entirely by own own thoughtful behaviour. If only life were so simple.

The model ignores the fact that much of our behaviour is automatic and not under thoughtful control. Bernd Schmitt described the -sense-feel-think-act-relate - sequence in his book 'Experiential Marketing' and Antonio Damasio described the neuroscience that underpins it in his book 'The Feeling of What Happens'. Much of the acting takes place without a great deal, or any thinking at all. Good job or we would never get anything done!

The model also ignores the fact that how we are perceived depends as much on the situation, and the perceptions, experiences and attitudes of the person perceiving us, as on anything we do. That is why two witnesses to the same 'crime' often report seeing completely different things, despite being in exactly the same place at exactly the same time.

Graham Hill
Independent CRM Consultant
Interim CRM Manager

[Robert]

You may want to check out these diagrams. A bit academic and theoretically dense, but could be helpful in constructing similar diagrams.

http://www.flickr.com/groups/great_diagrams_in_anthropological_theory/pool/

[Miguel Jiménez]

Great interpretation of Maslow's pyramid in the age of personal branding.

I love @Russ conclusion: "I'm who *I* think *YOU* think I am."

[Courtney Kuehn]

The first thoughts I had while reading this were, 'But what happens in between the stages?' Like...is there something going on where the lines are? For example, from What We Think, to What We Say or Do, what changes? What drives the next stage? Do we go from logic (what we think), to emotion (What We Say, or Do)?

I guess I just need a bit more detail :)

[David Armano]

Graham,

Though I'm not a neuro scientist, I'm fairly certain that all action requires some level of thought even if it's at a subconscious level. But you make good points. Though like your example of two witnesses seeing the same thing differently, this is how I see it (vs. a scientifically accurate representation)

Courtney,
Thanks for bringing up the in between stages, they are most likely there. But that's the beauty of a simple visual like this—you get to fill them in. So print this out and start marking it up. :-)

[Ellen Weber]

David, thanks for the brain buster. You build a great case for thought here and so it should be.

Yet, on the other side of the issue of thought is action which shapes it reciprocally.

Now know actions can change the formation of the human brain daily far more we once realized, that discovery may flatten the hierarchy here. Or would it?

My question is this: Since action will literally reshape dendrite brain cells for more of the same, and since it there will change thought, should there be more of an interactive circle here and less pyramid shape to show the links? What do you think?

[Luis G de la Fuente]

Very good idea, excellent and clear representation. I wonder if there´s an even lower layer for the 'subconscious' mind, since most of our real desires and thoughts are driven by it.

[Nick Trendov]

This is typical of flat 2 dimensional perspectives and the reason why marketers can't figure out what to do next, so they stuff people in an fMRI machine.

Measuring will save markerters, but what do we measure? Not fMRI scans, but stories.

Even US terrorist interregators KNOW that talking nicely is better than waterboarding, afterwhich they have to talk nicely anyway-- see Daily Show with Jon Stewart Dec 8th, 2008

I use a 'Story Lens', go to www.scenario2.com and see site map or tools.
For background see http://numerati.wordpress.com

Innovation is like knowledge, over-rated. It only applies given the right environment and most people mess up the measures.

Cheers,
Nick