At last year's Forrester Forum, we gave a raw, live and unedited look at what goes on behind the scenes at an event like this. This year we'll be doing the same as our "beta cam" has transformed into a "guerrilla cam". Starting Monday afternoon, we'll be live broadcasting from the Critical Mass booth as well as wherever else there is a wireless internet connection. If you want to tune in and chat, just point your browser here.
The updated mash-up also plugs in some of our POV's and CM's Twitter feed. One fun little feature that we added is a new Flickr set where we will be uploading photos of anyone willing to join our revolution. All you have to do is place your face in a little cutout that we'll have a the booth and you'll be part of movement.
So why the whole revolution/evolution theme in the first place? Simple. The theme of this year's forum is staying ahead of evolving consumers. We believe that in order to do this, many large organizations will have to experience an internal cultural revolution themselves—breaking down departmental silos, re-thinking the internal enterprise and evolving their own marketing machines to adapt to a more nimble, environment which can react in real time. We believe that these internal and external initiatives will provide new insights into the minds and hearts of consumers, but that in order to gain these insights, we'll all have to get used to taking some risks and moving outside of the sterile safety of business as usual. In other words, we'll have to engage consumers on their turf as well as ours.
That's it in a nutshell. If it sounds like something you are interested in, pay us a visit. The revolution will not be televised. The revolution will be live.