Logic+Emotion: The OMG-WTF Spectrum

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David Armano is a senior partner at Dachis Corp. This is my personal blog where I share thoughts + opinions that are solely my own. Logic+Emotion exists at the intersection of business, design + the social web.

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Tuesday, December 30, 2008

The OMG-WTF Spectrum

Tuesday, December 30, 2008 in Life | Permalink

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Hah! Good one David. We teach what we need to learn.

bonnieL
triiibe on!

Posted by: bonnie Larner | Tuesday, December 30, 2008 at 12:24 PM

I don't get it. ;)

But seriously, I'd put the ends in the opposite position - doesn't red mean WTF and blue mean OMG?

Or do I just think that because I live in a blue state.

Posted by: John Eckman | Tuesday, December 30, 2008 at 12:25 PM

John,

Good point about the colors! I'm going to flip it. (not because of politics, but red communicated "alert"!)

Posted by: David Armano | Tuesday, December 30, 2008 at 12:29 PM

That's being blown up and hung on my wall. Too funny!

Posted by: Jonathan Burg | Tuesday, December 30, 2008 at 12:30 PM

HA, David. That's funny. I do agree with the color shift. I see the WT spectrum as being red...

Posted by: Leigh Duncan-Durst | Tuesday, December 30, 2008 at 12:32 PM

Sweet.

But is this a line, or a circle (i.e., the ends connect)? After all, sometimes OMG is very close to WTF.

Posted by: Scott Brinker | Tuesday, December 30, 2008 at 12:44 PM

David,

You nailed it. I'll agree for the Center Square on the color shift.

This should be a poster or in a calendar of 'the best of Armano' graphics.

Posted by: lori magno | Tuesday, December 30, 2008 at 12:47 PM

OMG! That's hillarious! P-ing mice elf.

Posted by: Pete Barry | Tuesday, December 30, 2008 at 01:41 PM

And at 0 would be @AVflox with http://omgomgomfg.com

Posted by: Damien Basile | Tuesday, December 30, 2008 at 04:52 PM

LOL @DamienBasile's comment.

Sweet spectrum, Dave. This should be made into a game--like a web 2.0 Twister!

Posted by: AV Flox | Tuesday, December 30, 2008 at 05:07 PM

That was too funny. Absolutely love the post.

Posted by: Blog Expert | Tuesday, December 30, 2008 at 06:27 PM

that was pretty funny! :)

Posted by: Joscelyne Cutchens | Tuesday, December 30, 2008 at 08:17 PM

Holy crap, I want the poster! Seriously, you should sell this.

Posted by: Richard | Tuesday, December 30, 2008 at 08:58 PM

Great scale. Found the link via a Twitter buddy - Twitter is moving from WTF to OMG as the days continue...

Posted by: Ray Welling | Tuesday, December 30, 2008 at 09:53 PM

Hahaha awesome graphic David!

This reminds of the four stages of competence.

- Unconscious Incompetence
- Conscious Incompetence
- Conscious Competence
- Unconscious Competence

More info on wikipedia.
http://en.wikipedia.org/wiki/Four_stages_of_competence

Posted by: Vitaliy Levit | Tuesday, December 30, 2008 at 09:57 PM

Awesome awesome idea! Now what do we do with it?

Posted by: B Frank | Wednesday, December 31, 2008 at 02:46 AM

Ha! Ha!

A nice one David!

Posted by: MyHome-MyOffice | Wednesday, December 31, 2008 at 05:50 AM

That's great. Could be 1996 at the left end and 2001 at the right.

Posted by: Doug Schumacher | Wednesday, December 31, 2008 at 10:59 AM

Somehow, a single dimension seems less appropriate than, say, a Klein bottle. =:)

Any chance this could be released more freely under some Creative Commons perms?

Posted by: Porsupah Ree | Wednesday, December 31, 2008 at 04:53 PM

I think this is great ! I did a life cycle for people engaging in social media on my BLOG and think that it has a lot in common. People discover new things and then they can't wait to sign up on them all and they they realize "WTF"?

Posted by: Rich Meyer | Thursday, January 01, 2009 at 02:43 PM

That's great, David. Thanks for sharing that. I plan to republish the graphic with a link to your blog from mine social network for content professionals, The Content Wrangler Community. Thanks again!!!

Scott Abel
The Content Wrangler

and ... The Content Wrangler Community
http://thecontentwrangler.ning.com

Posted by: Scott Abel | Saturday, January 03, 2009 at 05:47 PM

Reminds me of Kathy Sierra's "Featuritis vs. the Happy User Peak" gone dialogue: http://headrush.typepad.com/creating_passionate_users/2005/06/featuritis_vs_t.html

Posted by: Kai | Monday, January 05, 2009 at 07:20 AM

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