The Social Media Guru Curve

Comments

[Judy Rey Wasserman]

Laughing!
Thanks. As I learn how to make the new theory of Post Conceptual art that I am founding well known via the Internet, and during the past month how to market my new visual inspiring and transforming e book, I have been learning about social media. I have been on the web for over 14 years, using it for friends, family and websites, etc., but now social media and what I learn from people I follow on Twitter like you is expanding by contacts.
It looks like social media may turn into the next new easy money scheme, but Twitter and Facebook seem to be working hard to thwart that!
Thanks,
Judy Rey Wasserman (on FB)
On Twitter: judyrey

[Chris Moritz]

a.k.a. the sell-out curve. Inevitable I suppose. Looking forward to seeing "The Web 3.0 Guru Curve" sometime in 2011. :)

[Marc Meyer]

Lets talk Web 3.0, 2.0 is so 2008...

[Adam Singer]

@Marc - ughhh, 2.0 is so 2006...

[Marc Meyer]

adam..3.0 is so 2008? LOL

[Robin Grant]

Mr Armano - where on the curve are you, may we ask?

;)

Have a great Christmas.

[David Armano]

Robin!

I am somewhere between O-M-G and WTF? Sounds like I'm joking. But if you think hard about it, it makes sense. :-)

Also, see,
http://darmano.typepad.com/logic_emotion/2008/12/the-expertise-of-experts.html

[Sonny Gill]

I can haz soshul mediuh gooroo

[Linda Sherman]

I love your comment "I am somewhere between O-M-G and WTF"and glad this post led me to http://darmano.typepad.com/logic_emotion/2008/12/the-expertise-of-experts.html

Anyone who thinks they have it all figured out - in any field these days - is already behind.

[patmcgraw]

ROFLMAO...you made me spill my Christmas morning Mimosa

[Guillaume]

Really good one, hope that will be spread around!!

[Bill Lublin]

What a great Xmas present!

[Dave]

I think I am just gonna grin and bare it.

A recent employment ad for a large media SLASH advertising agency listed experience in Social Media as a requirement. The specific qualifications/expertise listed made it obvious that this company (or maybe the person tasked with posting the job opening) had NO IDEA what Social Media, Social Networking or Web 2 point anything is.

It's funny as long as it is not taking food off my plate.

Although others (a few, and I cringe inside when they) have called me an expert, I don't consider myself one or promote my services as "expert"

I like consultant. I know what works, and how to match needs to the service or services available.

BUT

Due to the economy and the hack competitors with big budgets and (dwindling) staff, buy a circus tent ... some medicine bottles and get a Social Media Elixir franchise started.

If you can't beat em, ...

Thanks for the chuckle

[Karl Long]

Very cynical David, but brands belong in social media as much as anyone does. Winners in social media are the ones able to attract like minded people around them, that's goes for companies as well as people. I list quite a few of the people 'winning' in social media here:
http://experiencecurve.com/archives/my-2009-prediction-on-social-media-and-beyond-the-flight-from-growth-to-value

The issue that is important to remember is that social media as a busines discipline is a massive bubble with people flocking to it. Accumulating an audience is easy on social media, the question is how much value can you create with that audience, or what is your personal business model.

Cheers, as always.

http://twitter.com/karllong

[zenpundit]

Interesting. A thought provoking visual.

Would "Rookie -Guru" work better on the same axis (rank? authority? signal?) with the other axis being related to attention?

[Allin Bond]

I think WTF is an adequate place to be.

[Todd Defren]

I am deeply ensnared in WTF.

[gianandrea facchini]

You know what? This was the exact feeling at the latest Web'08 conference in Paris. My point is that LeWeb champagne is the past. Now, we need accountability and proof of the results (I did not mention ROI because i still do not think that this is the deliverable of social media).

[Graham Hill]

Hi David

A happy but belated Christmas.

Do I detect a touch of the Kathy Sierras here. All you need now is a few 1950s photos and the effects will be complete.

One quibble. The axes obviously don't work quite as intended. Surely you start top left with a high degree of Rookieness and then proceed diagonally downwards as your Guruness increases.

I do like the idea of a phase change in adoption of social media that the hump implies though. Maybe this is the real OMG point where you suddenly get it and restructure part of your communications budget around social media as a result.

Have a prosperous New Year.

Best regards from Köln, Graham

PS. Maybe this should in fact be a hysteresis curve as the social media craze gradually becomes just part of the enlarged daily business and changes the effectiveness of marketing for ever as a result.
http://dialnet.unirioja.es/servlet/articulo?codigo=2503838