I just came across the very newly launched Wells Fargo Wachovia blog. Right off the bat, I noticed three things:
1. There are real people here
2. They want to talk to me
3. They are making it very easy to talk to them
Now, I'm not interested in the debate of should Wells be blogging and when is it right to blog, but in light of my recent post on making the participatory experience pleasant—Wells has done something very simple, and possibly elegant here. While most blog experiences make us scroll to the bottom, fill out forms and decipher fuzzy graphics, Wells puts the call for participation right at the top, front and center and they even put a face to it. Hello Matt Wadley!
Call for participation may be the new call to action when it comes to communicating using social technologies and as I've said before—companies who invest by putting REAL LIVE PEOPLE behind there efforts are the ones that understand the real work which goes behind an initiative like this.
Blog aside, this seemingly small execution is symbolic in my mind. I haven't seen something like this before and of course, I left a comment right away. In seconds. Kudos on the execution Wells, one small step for blogging, one giant step for participation.