While I'm not at the NBA All Star weekend, I am engaging and monitoring some of the conversations around it (while still trying to have a life). I won't be able to tune in tonight. But as I'm going through our efforts (adidas + Riot) of covering the event through the eyes of Dwight Howard, I came across this video where Dwight is looking over some uploads and playing around on Twitter. Cool thing was that I actually spotted one of our adidas clients in the background—someone I have worked with in a previous job. It's nice to see clients, athletes, agencies etc. all coming together to pull this kind of thing off.
All of the media being we are producing over All Star weekend can be found here.