P&G is doing something you might want to be a part of tonight. Instead of marketing in the usual way, they are going to ask you to buy some T-shirts. The shirts are cool, retro and I'm wearing one right now. If you buy one 100 % of your money will go toward Disaster Relief, specifically Feeding America this is the type of organization that can be mobilized to make a huge difference in future "Katrinas" should they happen (unfortunately, they will).
You can buy the T-shirt HERE. Use this link specifically as it will tell P&G where the traffic is coming from. They want to see the power of networks in action. Make yourself heard.
This is legit. And it's an opportunity to change the face of marketing into something that helps as opposed to "branding" or pushing out messages. If you buy 2 T-shirts, you won't be charged shipping. The shirts cost $20 US dollars.
Make your mark. This WILL be the newt tomorrow. Tweet, link to this and get the word out to everyone you know. On Twitter, use the hashtag #pgdigital.
Here is the fine print. Because I want you informed. Full Disclaimer, P&G is a Critical Mass client. I was invited here to participate in their "Digital Hack Night" not knowing what the purpose was. Now I know.
Q. Where does the money for the t-shirts go?
A. 100% of profits raised by Loads of Hope are spent in 2 ways 1) a donation to Feeding America (formerly known as America’s Second Harvest) to be spent on disaster relief and 2) to mobilize the Loads of Hope truck/ vans to send to communities affected by disaster.
Q. How much are the profits from the t-shirts?
A. A minimum of $4 from every t-shirt sale (on average, approximately $6 from every order) goes to support families affected by disaster. Profits increase as we sell more due to volume discounts and help in fixed costs. Tide passes all profits to the cause.
Q. How can I get the Loads of Hope truck to my community?
A. The number of natural disasters continues to rise, with 75 FEMA-declared disasters last year alone. While the Tide team unfortunately cannot respond to all of them, in the event of any natural disaster, Tide - in partnership with Feeding America (formerly America’s Second Harvest), FEMA, and other local and state agencies, officials, and relief organizations - assesses a series of criteria such as the number of people affected and the level of need for our services. Our goal is to mobilize our Loads of Hope program where we can be of the most help to others while ensuring the safety of our own staff and volunteers. Tide will also help bring hope throughout the year to many other natural disasters via its donations and support of Feeding America. You can help by going to www.TideLoadsofHope.com and purchasing a Tide Loads of Hope vintage t-shirt. All of the profits support families affected by disasters.
Q. Who is Junk Food?
A. Junk Food Clothing was founded in 1998 to create the perfect t-shirt: a vintage, soft-weathered tee that captures the essence of American pop-culture through licensed, retro-inspired graphics. Junk Food first partnered with Tide in 2007 to create the Loads of Hope vintage t-shirt. www.junkfoodclothing.com
Q. Where are the Tide Vintage T-shirts made?
A. All Tide Vintage T-shirts are made in the USA. Junk Food has 2 facilities in Los Angeles, CA that dye, sew and screen print the t-shirts.
Q. What is the fabric blend of the t-shirts?
A. All Tide Vintage t-shirts are 50% cotton/50% polyester blend.
Q. What is the sizing for the women’s t-shirts?
A. The women’s vintage t-shirts are created for a more fitted look. Please see the size chart in the previous slide for more information.
Q. How much is shipping?
A. With the purchase of one Tide Loads of Hope t-shirt, the standard shipping cost is $5.00. With the purchase of two or more t-shirts, the standard shipping costs are waived. Expedited shipping is $17.00 regardless of quantity purchased. Please see the above slide for additional shipping information.
Let's take over the Web and make some money that will help people when they will need it most!