Tonight I'm off to the Marketing 2.0 conference in Paris, France. With speakers from companies like Nike, Lego, Ford, Virgin, Southwest, Crispin Porter & Bogusky, Nokia and more it promises to be a solid event. I'll be talking a bit about "micro-interactions" and how I believe this is important to the future of markeitng. I will be joining Crispin's Steven Eric where we'll be discussing the roles creativity and interactions in advertising. Where they differ and possibly overlap.
More importantly, after the event I'm taking some time off with my better half to take in the sights and sounds of Paris. We've just dropped the boys off at their grandparents house and are ready for some time away from them! If you are going to be at the marketing 2.0 event, please let me know and be sure to say "salut"! Oh, and if you have any suggestions as to things to do while in the great city of lights, let me know with a comment.