This is exactly what I mean when I talk about "micro-interactions". You don't have to be a rocket scientist to figure out how to do it.
1. Cut through the corporate red tape and participate (this was Corner Bakery's 4th tweet)
2. Listen some more
3. Add value
4. Keep listening
(Today at my local Corner Bakery in Glenview, Il)
I say add value because Corner Bakery did exactly that. They knew enough about me to surprise and delight me with their initiation and the context they provided. I'm working out of a Corner Bakery as I write this because we are on a long road to sell our house and are regularly kicked out for showings (this is about as fun as it sounds). Corner Bakery brightened up my day just a little bit (and you have to love the free Wi-Fi). So they'll be rewarded with some new followers because of it. What they do after that, is up to them. But I have a few ideas... :-)