We've got three panels up for consideration as part of SXSW 2010. The team would appreciate your consideration around the following ideas. And who knows—leave a vote and or comment and I'll consider wearing the hat again. :-)
- Description: The hype around social media has become deafening. Organizations are feeling pressured to "join the conversation” or risk being irrelevant. However, a “social business” has to be designed from the ground up and the top down in order to achieve transformation which scales. Are we ready to move beyond lip service?
- Will address: What is "social business design"? Why is this important to me? What implications does social business design have for my organization? Why do I need a "social business strategy"? What technologies are relevant? How will this help me with my current social business initiatives? What should I be measuring? Why is this different from what I'm doing now? How will advancements in cloud computing, open source, and mobile factor? Where do I start?
- Description: As social technologies become woven into our lives, our breadcrumbs become more varied and dimensional. Making sense of this information is challenging- for users and marketers. Methods from social and personality psychology are potential antidotes. Enough with pages views to demonstrate value. How can analysis account for the rich depth of data?
- Will address: How, besides traditional web analytics, can you demonstrate the value of social technology? Why is everyone obsessed with Influence and Engagement-- does either construct have any merit? What is a good framework to use when thinking about data available through social technology? Which constructs matter when you're "listening" online? As users, how can we make sense of the information we give and receive about ourselves everyday? Are there better ways to present myself online? Quicker ways to perceive others? What can you really know about someone based on their profile, blog, or tweets? What do marketers currently know about us, based on our online communication? What can social scientists tell us about social media? Are there any ways for marketers to go beyond buzz levels and sentiment?
- Description: Does sponsored social media content work? When it comes to pay-for-play, many bloggers see no issue with “sponsored conversations” and point out that it’s happened for years. Others decry this practice as payola and challenge the credibility of those who accept payments. Who’s right?
- Will address: Should marketers support sponsored conversations? Do bloggers undermine their credibility by accepting payments? Will the FTC ruling have a material impact on this practice? How are large consultancies advising their blue chip clients on this issue? How do well-known bloggers see an impact on their approach? What standards should bloggers adhere to, especially vis-a-vis journalists? Can paying for conversation deliver unbiased content? Does this work as a form of advertising? From those who have participated, what's the ROI of sponsored conversations? Is this an inevitable trend, as Forrester claims? If so, how big will it get?
Thanks - and see you next spring in Austin.