It’s been five months since I joined colleagues Peter Kim, Jeff Dachis, Kate Niederhoffer, and Jevon MacDonald in a new venture that we believe will alter the way business gets done. In this time, I’ve immersed myself along with the team in fine tuning the vision we’ve developed which we call social business design—a holistic approach to transforming organizations from traditional infrastructure toward a more open, socially calibrated ecosystem. We believe that this is the only way businesses will be able to scale and integrate what’s now commonly known as “social media” on one side and “enterprise 2.0” on the other. And I’m pleased to announce that we are no longer a team of six people. We’ve just acquired Headshift, a European social business consultancy with offices in the United Kingdom and Sydney, Australia. This is the biggest news we’ve had since I joined the team and I’m really excited about the global opportunities it presents us.
We believe that organizations across the globe will begin to view “social media” as social business and when this happens, integration, scale and adoption will become complex issues which will only be solved through a purposeful act of coordinated activities built upon a solid strategic foundation. Enter social business design as a systematic, comprehensive approach that orchestrates social business across three core areas: business partner optimization, workforce collaboration and customer participation.
These three areas of business possess ripe opportunities for the emergence of improved outcomes ranging from cost savings to new product/service innovations and increased revenue streams. These are outcomes which happen when organizations connect and expand their ecosystems, evolve toward a more open culture and empower employees, business partners and customers to actively participate in their business. The acquisition of Headshift will allow us to service the increasing demand for global organizations to tap into these benefits. It will also allow us to attract the best talent at an international level while creating our own culture focused on collaborating and doing the absolute best work in this space. Headshift’s client relationships include extensive work in: Professional and Legal Services, Consumer Products, Media and Publishing, Health Care, and Government verticals as well as global companies including AXA, British Petroleum, and the BBC. The official press release for this news can be found here. For more on the Dachis Group and our services, visit our current site.
I’m terribly excited by this news as I’ve met Lee Bryant of Headshift personally and was blown away by his combination of intelligence, knowledge of the industry and humbleness as a human being. If you take a look at some of Lee’s presentations, you’ll instantly realize that he’s one of the few people who truly grasps how social will integrate with business at the macro and micro levels respectively. I’m looking forward to collaborating with the entire Headshift team both here and overseas and predict great things for our collective future.
Additional links related to this news:
Jevon MacDonald: We are growing: Dachis Group expands with Headshift
Peter Kim: Welcome Headshift
Kate Niederhoffer: Dachis Group Ecosystem Expansion
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