When Aaron Strout approached me about participating in Movember (through the Movember foundation which facilitates donations for Mens health issues such as testicular cancer), I was a bit apprehensive. I mean, I do a lot of talks/work with clients and it's hard to be taken seriously with a 'stash that came out of nowhere. I also thought about how much work it would take to hit up my network and raise funds for a great cause. It's never easy to ask people for money.
I typically don't do what's known as "sponsored conversations"—but this is a conversation worth sponsoring. So I dialed up my friends at P&G. And they dialed up their friends at relevant brands. And The Art of Shaving, stepped up and said:
Yeah, we will donate $5000.00 to Team Austin (who by the way is going to decimate team Boston). Well, in the spirit of full disclosure—they said this exactly:
1) The Art of Shaving will donate $5,000 to Team SocMed Austin’s fundraising efforts for the Prostate Cancer Foundation, Livestrong, & Movember Foundations.
2) The Art of Shaving will provide you and 9 of your teammates a gift pack of our products for you to use as you shave throughout the month. The pack will also include a DVD & a brochure with information on our brand and products.
3) In any subsequent communications, you & Team SocMed Austin will be sure to acknowledge the Art of Shaving donation of money & products transparently to your readers & followers.
And just like that—the folks at The Art of Shaving are now part of this conversation as they should be. I mean, it's all about growing and trimming facial hair for a good cause. So thank you to the folks at The Art of Shaving for your support of Team Austin. Will I reference the products they send me? Of course I will. They helped me and I want to help them back. It's a "sponsored conversation" but I'll also be honest about the products, though at first glance they do look fairly high quality. And instead of a few dollars going toward a media purchase, it goes somewhere better. If you feel moved to help as well, you can donate to Team Austin here. Thanks for even considering.