There's been a bit of discussion not so recently about the meaning of Social Business Design. As I thought about this, and the language we use—I recalled the 1/2 day talk I gave in Melbourne recently. The audience seemed to fully grasp the concept and Simon was kind enough to record a few portions of it. In this clip, I discuss the 4 key archetypes that we believe a social business will embody. What do you think?
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David Armano is a senior partner at Dachis Group. This is my personal blog where I share thoughts + opinions that are solely my own. Logic+Emotion exists at the intersection of business, design + the social web. View blog authorityCategories
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Monday, November 02, 2009
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