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I'm the product of Italian immigrants who made their way to this country to find a better life—and I consider myself to be living proof of the realization of that dream. Originally from the New York area (I grew up on Long Island) I had the privilege of attending the Pratt Institute where I studied computer graphics, minoring in visual communications.
I am currently building a practice around social business design with Dachis Group. I have 14 years experience in the industry with the majority of my time spent in digital marketing and user experience design. An active participant in the industry, I write Logic + Emotion which is ranked in the top media + marketing blogs according to Advertising Age. My writing and visual thinking has been cited by Forrester, The Boston Globe and has landed me in BusinessWeek on several occasions including their “Best of 2006”. I also write at the Harvard Business Review blog.
Prior to Dachis, I spent time as a creative & strategic lead at notable firms such as Critical Mass, Digitas and Agency.com—putting
in a combined tenure of 8 years in the large digital agency
environment. I led multiple initiatives for clients such as HP,
Allstate, Fifth Third Bank, Miller Brewing, Grainger, and Bally Total
Fitness. Previously, I earned my interactive stripes working with
The Chicago Tribune on their site initiatives balancing content with functionality.
Today, I blend strategy with design and look for new opportunities around the social Web to enhance the customer experience, connect individuals and innovate. I currently live in a near-northern suburb of Chicago, not far from Lake
Michigan. When I'm not working, surfing the net, or riding my motorbike—I can be found spending quality time with my family.
Oh, and I don't have a middle name, consider myself a connoisseur of beef jerky and have been occasionally known to wear cowboy hats, but only if the mood strikes me.
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