DAD. MARKETER. CHANGE AGENT. ROAD WARRIOR.
As Global Strategy Director for Edelman, David’s remit includes partnering with the firm’s senior clients across a handful of key U.S. based accounts with global reach. David’s focus is strategically activating integrated marketing efforts that are social to the core, while leading various strategic partnerships across Edelman. In addition to being a practitioner with fifteen plus years of experience in digital and integrated marketing—David has contributed articles to the Harvard Business Review, Bloomberg Businessweek, AdAge, Adweek and Digiday to name a few.
Prior to joining Edelman, David was a part of the founding team of social business consultancy Dachis Group (acquired by Sprinklr). He’s had the rare and amazing experience of working with some of the top brands and organizations in the world including HP, Kellogg's, PayPal, United Airlines, Adidas, Hilton, Barilla, the U.S. Dairy Industry. David cut his teeth in marketing at leading digital agencies including agency.com and Digitas as a creative and strategic lead.
David also serves on several advisory boards including Dynamic Signal, the leading employee and influencer engagement platform, The Chicago Ad Federation and is also a voting member of the Marketing Hall of Fame. When he’s not knee deep in work, he can be found spending time with his two boys or riding his Road King.
STRATEGIC LEADER. CREATIVE PROBLEM SOLVER.
I help organizations build brands in an increasingly connected and real-time business environment. I do this by focusing on the intersection of strategy, creative and business—directing multidisciplinary teams who deliver world class brand experiences which integrate and operate at scale.
I've worked with global organizations including HP, Adidas, Allstate, P&G, WW Grainger, Miller Coors, eBay, Blue Cross Blue Shield, Kellogg's, LEGO and US Dairy to name a few. I not only help the organizations I work with by identifying important trends & consumer behaviors—I deploy strategic integrated marketing solutions which deliver real world business results.
Working directly with the CEO of Dairy Management Inc. which represents over fifty thousand U.S. Dairy Farmers—I helped the association evolve it's infrastructure and develop a cohesive strategy for modern communications and engagement with key industry stakeholders.
MARKETING, COMMUNICATIONS AND CONTENT STRATEGY
Taking an audience first approach—I help brands and organizations determine how to best communicate to and engage key stakeholders in order to achieve business objectives. From content strategy to creative expression, I lead teams and work with client partners to plan and execute programs that meet business, brand and audience objectives.
CUSTOMER JOURNEY MAPPING
Today's consumers, customer and even employees have adopted digital technologies and platforms that empower them to order, buy, provide feedback and obtain services on demand. I apply my background in user experience design to help organizations meet the new challenges presented by empowered consumers by understanding the complete end to end experience and how it creates affinity.
DATA ANALYSIS AND SYNTHESIS
Business decisions must be made on the best data and analysis made available, but today's real time environment makes it increasingly difficult to parse signal from noise. I help organizations re-think how they gather, analyze and share data in an effort to make smarter decisions despite changing conditions.
Emerging behaviors from consumers, customers and employees combined with a rapidly changing business environment are forcing organizations to adapt. I help these organizations by putting people at the center of change and devising a roadmap designed to navigate change strategically and incrementally.
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