Logic+Emotion

Armano / Verdino Boozcast

 

powered by ODEO

Q: What happens when you get two geeky marketing types talking over a beer or two?
A: You get two geeky marketers who should have left the office a long time ago who need to get a real life.  :)

Digitas colleague and emerging channels uber geek Greg Verdino is in Chicago this week chatting up things like Second Life and the "Metaverse".  So I thought I'd grab him and a couple of cold ones and record ourselves silly.

If that sounds like a good time to you (heaven help you), give a listen!

Gratuitous product placements compliments of Joe Jaffe and Miller Light.

Co-Presenting in the Flat World

(click for lager image)

powered by ODEO

The ever-present Ann Handley from Marketing Profs recently held a presentation over at the Marshall School of Business of the University of Southern California. The presentation was given to an  MBA class in Internet marketing.  Here's where it gets cool.  Ann used some of my visuals in her deck.  And when she was ready to talk to the "Sharing Ideas in Flat Vs. Round Worlds" slide—she simply pulled up this audio file which I recorded specifically for the presentation.

So now the way that we present to a live audience is changing as well—in a flat kind of way.  We can be there virtually—no studio or fancy equipment required.  Record.  Send. Download. Done.

Ann tells me it went off without a hitch.  I kept the recording pretty short, at just over five minutes.  I still wish I could have been there in person to see Ann in action.  Lucky students...

Blogcast: Anatomy of the New Creative Mind

 

powered by ODEO

For Best Experience:
1. Click button to listen to blogcast audio
2. Download creative_mind.pdf 
3. Follow along with audio

Description:
Narration around the inspiration and thinking that resulted in the visual.

Related Links:
Organic's Lead Creative to Join JWT
Article from Adotas
Creativity 2.E
Are You T-Shaped?

Blogcast: Prototyping Ideas Vol. I

powered by ODEO

For Best Experience:
1. Click button to listen to blogcast audio
2. Click here to view prototype
3. Follow along with audio

Description:
Brief background on the rapid prototyping of a desktop widget including the inspiration, execution and testing of the concept.

Related Links:
Grainger
Ernie Perez

Blogcast: T-Shaped Creativity

powered by ODEO

Related Links:
Are You T-Shaped?
We Need More T-Shaped Creativity

T-Shaped Creativity is a way of looking at a type of creative process situated at the intersection of Interactive Marketing+Experience Design. This visualization looks simplistic—but in fact is difficult to pull off.  It entails getting the likes of Storytellers, Brand Strategists, and Experience Designers to coordinate activities.  Take away just one "building block" of the "T"—and the Interactive Experience is incomplete.

Experience Map Blogcast

powered by ODEO

The "Experience Map" (download PDF) is one of the first visuals that I uploaded onto Logic + Emotion.  It's a high-level attempt to document an approach to designing an interactive experience within an agency setting.

The approach is founded off of five core steps:

Uncover
Customer, Brand & Business Insights
Define
The experience strategy
Ideate
Immerse interdisciplinary teams
Build
The concept
Design
The experience

Want to know more about it? You can listen to the story and hear me talk about this—and how it came together in the first place.  No iTunes needed.  Just throw on your headphones and click the big button.  If only life were this simple.

Tip of the hat to Paul at Hee Haw Marketing for the Odeo app.