Hershey hires Ad Agency Ogilvy and Mather to create an experiential retail store located in the heart of Manhattan. Product design and branding firm Fuse Project teams up with Crispin Porter to push the envelope for Mini. Microsoft looks to marketing firm AKQA to re-design their XBOX interface. Frog Design launches a marketing campaigning for GE where people can upload personal photos which in turn displays them to the millions of people passing through Times Square. If you think that the lines between Design and Marketing aren't blurring, here's one more reason to reconsider:
Young & Rubicam's New York chief creative officer Gary Goldsmith has recruited former Lowe director of design Greg Crossley to become head of design, a new role at the WPP Group agency.
The move is driven by Y&R's desire to broaden its creative palette as clients increasingly seek ideas beyond advertising. "Design is becoming more and more a big part, an important part of establishing corporate presence," said Goldsmith, citing Apple as one example. Crossley is "going to be there for our clients and certainly for pitches and for internal communications and branding issues."
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