Logic+Emotion

Experience Map Blogcast

powered by ODEO

The "Experience Map" (download PDF) is one of the first visuals that I uploaded onto Logic + Emotion.  It's a high-level attempt to document an approach to designing an interactive experience within an agency setting.

The approach is founded off of five core steps:

Uncover
Customer, Brand & Business Insights
Define
The experience strategy
Ideate
Immerse interdisciplinary teams
Build
The concept
Design
The experience

Want to know more about it? You can listen to the story and hear me talk about this—and how it came together in the first place.  No iTunes needed.  Just throw on your headphones and click the big button.  If only life were this simple.

Tip of the hat to Paul at Hee Haw Marketing for the Odeo app.

Experience Map + Businessweek

A few weeks ago, I conducted an experiment.  I posted my  "Experience Map" on this blog. Primarily because I was curious to see what—if anything would happen.  The map illustrates tools and techniques that I am either using (or trying to).

The results have been surprising.  Most recently, the map was referenced on Businessweek's design blog by Bruce Nussbaum.

I have to say, I'm totally shocked (and humbled) that this artifact has been passed around the blogoshpere.  It's taught me a thing or two about the power of blogs and how ideas are shared—and connections made.  I consider Bruce to be one of my heroes.  He embodies design evangelism and is respected by both the business and creative worlds.  Not an easy feat to accomplish.

The main purpose of his post was to call attention to Mark Vanderbeeken's Putting People First.  Mark is another individual who is doing great things for design and business.  If you're into Experience Design, Mark's blog should be on your list of reading material.  And he keeps his blog fresh daily.  I don't know how he does it.

Back to the Experience Map.  I've gotten some really great comments on it, and if I can find some free time in between this blog, the full-time career, and family—I plan to update it.  I'm hoping that the Interactive Marketing community will embrace (or at least consider) what Experience Designers (and planners, architects etc.) have to offer.  When Brand + Experience come together.  Great things happen.

PS.  The Experience Map has been referenced on the following blogs:
Putting People First
Total Experience
Functioning Form
Usernomics