STRATEGIC LEADER. CREATIVE PROBLEM SOLVER.
I help organizations build brands in an increasingly connected and real-time business environment. I do this by focusing on the intersection of strategy, creative and business—directing multidisciplinary teams who deliver world class brand experiences which integrate and operate at scale.
I've worked with global organizations including HP, Adidas, Allstate, P&G, WW Grainger, Miller Coors, eBay, Blue Cross Blue Shield, Kellogg's, LEGO and US Dairy to name a few. I not only help the organizations I work with by identifying important trends & consumer behaviors—I deploy strategic integrated marketing solutions which deliver real world business results.
DIGITAL BUSINESS TRANSFORMATION
Working directly with the CEO of Dairy Management Inc. which represents over five hundred thousand U.S. Dairy Farmers—I helped the association evolve it's infrastructure and develop a cohesive strategy for modern communications and engagement with key industry stakeholders.
MARKETING AND COMMUNICATIONS STRATEGY
Taking an audience first approach—I help brands and organizations determine how to best communicate to and engage key stakeholders in order to achieve business objectives. From content strategy to creative expression, I lead teams and work with client partners to plan and execute programs that meet business, brand and audience objectives.
TODAY'S CUSTOMER JOURNEY
Today's consumers, customer and even employees have adopted digital technologies and platforms that empower them to order, buy, provide feedback and obtain services on demand. I apply my background in user experience design to help organizations meet the new challenges presented by empowered consumers by understanding the complete end to end experience and how it creates affinity.
DATA DRIVEN DECISION MAKING
Business decisions must be made on the best data and analysis made available, but today's real time environment makes it increasingly difficult to parsee signal from noise. I help organizations re-think how they gather, analyze and share data in an effort to make smarter decisions despite changing conditions.
Emerging behaviors from consumers, customers and employees combined with a rapidly changing business environment are forcing organizations to adapt. I help these organizations by putting people at the center of change and devising a roadmap designed to navigate change strategically and incrementally.