Identity Mangagment As Brand U.0

Came across an insightful presentation on the topic of "identity management".  Essentially it reinforces the concept that we are becoming increasingly aware of our own personal brands and how we come across to the people in our ever-expanding social circles.  There's a really interesting part in the presentation which takes Masolow's Hierarchy of Needs and moves the framwork into a continual cycle vs. a bottom to top pyramid (see above).

As we continue to think about personal brands and their impact on society—this presentation provides some great information as to what is motivating people to take action against managing their own identities and why. And Noah Brier says it best:

Comments

[Giedrius Ivanauskas]

Hi David,

As i agree with what have been said above, i just wanted to add a point. In my opinion the personal branding is driven not only by like-mindedness, i think, it is much more to do with transparency of the web. What i mean is , that people become more and more conscious that anyone and everyone can Google them and find their profiles not in the best "shape" what can actually effect their normal life's (loosing the job and etc..) So in the way people are forced to become marketers and manage their personal accounts in order to show who they are or at least how they want to be seen by others.

[Joanna Pena-Bickley]

i think it is driven by a few things... what we are passionate about...how that manifests itself and them of course how we are recognized for it. a part of your brand are the cirlces you travel in. "tell me who your friends are - i will tell you who you are."

http://joannapenabickley.typepad.com/on/2008/10/on-celebrating.html

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