Need proof that the Business world is playing catch-up in regards to creativity, innovation and design? The prestigious Kellogg School of Management is hosting an event this month. Think it will be focused on ROI, numbers and metrics? Guess again. Here's the program content:
Introduction to Product Development
Scenario Planning
Strategy in Design
Recognizing Gap Analysis in the Design Process
Customer-Focused New Product Research
Innovation and Creativity
Essentials of Industrial Design
Human Factors
Managing Intellectual Property
Communication Challenges in Product Development
Management and Metrics for Product Development
