Is IBM innovative? Guess that's arguable, but there's no doubt that between efforts like Titanium laptops and the "IBM innovation" campaign—they are trying to create this perception. I did want to take a moment to draw attention to the related innovation campaign site. It's been around for a while, but I recently came back to it and noticed that the homepage was leveraging Lazlo's web 2.0 platform on the homepage. The Lazlo technology allows content on the homepage to expand, contract, and makes use of the "sliding panel" technique to allow for more information in a small viewing space.
Techniques and technology aside—it's worth noting both the strategy and execution. I know first hand what it's like to work with large IT-driven organizations (HP) and getting them to embrace a direction like this is not always easy. Now we'll just have to see if the customer buys it.