I know.... I know... I'm not supposed to talk about bubbles. Maybe the current boom isn't. But the focus of this Businessweek article stresses that salaries for talented internet marketers has gone through the roof—and it makes me a little nervous. I remember similar articles talking about Web Designers during the internet bubble.
So while it's accurate that talent these days is hard to find (and keep)—I'd offer up this perspective:
To the talented: Don't just chase after the dollar, only make a move if your talents can be put to good (or better) use. True talent is only happy when it's being used.
To the employers: Don't get carried away. Genuinely talented people care about the work and have the history to back it up.
To everyone: Increase in Advertising and Marketing budgets don't always make for better Marketing—sometimes innovation suffers during "boom times" because folks get carried away by silly trends.
From the article:
“Mama, let your babies grow up to be Web ad guys. With the online ad business up 30% last year to $12.5 billion, according to the Interactive Advertising Bureau, job candidates are feasting on a seller's market. The top Web ad agency, Seattle-based Avenue A/Razorfish, is looking for 200 people on a staff of about 1,500, after growing by 200 positions during the year to date.
Digitas of Boston has advertised 74 new positions since Apr. 1, on a staff of about 1,700. So eager is the outfit to drum up candidates that it recently tweaked a referral program so that even former workers can collect $2,000 for directing a friend toward a job opening.SUPERSIZED SALARY. That can make job hunting easy and lucrative. Salaries for some kinds of jobs are up 10% to 20% in the past year, says Clark Kokich, president of Avenue A/Razorfish. Candidates can get tech advertising jobs with backgrounds in technology or advertising -- and sometimes without either.”