“The alternative is to compete not on left-brain attributes like
price and functionality, but on right-brain qualities such as emotion,
meaning, and look and feel. Case in point: Target sells toilet brushes
and vegetable scrubbers designed by superstar architect Michael Graves.
Even the most mundane, utilitarian objects in our lives have been
turned into objects of desire.”
~Dan Pink
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Friday, July 21, 2006
Thought of the Day
Posted on Friday, July 21, 2006 | Permalink
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Visual Thinking Archive
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