The "Experience Map" (download PDF) is one of the first visuals that I uploaded onto Logic + Emotion. It's a high-level attempt to document an approach to designing an interactive experience within an agency setting.
The approach is founded off of five core steps:
Customer, Brand & Business Insights
The experience strategy
Immerse interdisciplinary teams
Want to know more about it? You can listen to the story and hear me talk about this—and how it came together in the first place. No iTunes needed. Just throw on your headphones and click the big button. If only life were this simple.
Tip of the hat to Paul at Hee Haw Marketing for the Odeo app.