Happy to share that Digitas and Modem Media have kicked some arse at the recent Mixx Awards held in NYC. The Mixx awards are positioned as follows:
"The Interactive Advertising Bureau (IAB) and Adweek Magazines culminated the MIXX Conference and Expo with the Interactive industry's annual MIXX Awards. The MIXX Awards celebrates the teams and talent that push Interactive to unprecedented levels, across the full spectrum of Interactive platforms"
We won in the following catagories:
Brand Awareness/Positioning
GOLD: Digitas for American Express, "Tribeca Film Festival"
SILVER: frog design for General Electric, "Picture a Healthy World" (very cool campaign BTW)
BRONZE: MediaVest for The Coca-Cola Company/Evian, "Evian Detox"
Product Launch
GOLD: McKinney for Oasys Mobile Inc., "Pherotones"
SILVER: Mira Design Studio for Holiday Inn Express Hotels, "Showerhead Campaign"
BRONZE: Modem Media for Delta Airlines, "Delta Q3/Q4 - delta.com"
Direct Response
GOLD: Digitas for Pontiac Motor Division, "Pontiac Solstice Early-Order Program"
SILVER: Modem Media for Delta Airlines, "Delta Direct Response"
BRONZE: Media Contacts for Vonage, "Vonage Acquisition Campaign"
Best in show went to RPA for Honda's "A Different Animal" All winners can be seen here.
