Joseph Jaffe has invited his community to participate in contributing content to his upcoming book in the form of writing a chapter and/or designing the cover. Here's my stab at a cover idea and here are some insights which inspired the design (from Jaffe's Wiki)
"The central premise is that marketers have an unprecedented opportunity to rewrite the rules of marketing – and in doing so, reverse the tide which is slowly but surely turning against them.
One-way marketing is a one way street out of town.
Two-way marketing is different.
In many respects “conversational marketing” mirrors a healthy, relationship between two human beings that are on an equal footing."
I initially was going to show two individuals conversing (on equal footing) but then I thought that what this is really about is initiating and sustaining an ongoing dialogue with your community. Being accessible, as opposed to aloof. Being engaged and genuine. Caring about your community and not just seeing them as customers with money to spend.
But it all comes down to a moment of truth.
The moment we decide to JOIN. That's what this book cover idea shows. It's the moment an individual, brand, company, corporation etc. decides to stop talking at folks and starts engaging in meaningful dialogue and action.
Well, that was my hope. Worth a shot anyway—and feedback welcome.
