Check out this presentation that Kathy Sierra gave at SXSW. What do you agree with? What do you disagree with? Personally, I think there is some good common sense stuff in there, but I really like the notion of microbrands more than anything else. I actually think these values make for a good brand even more so than a good blog. Then again, blogs have a lot in common with brands as they are manifestations of our own "personal brands". I guess this is where the microbrand concept comes into play.
Imagine if big name brands were as accesible as the facilitators of certain blogs?
