I'm finishing up a Webinar presentation I'll be doing for Marketing Profs on March 29th. Here's a brief description:
"It’s 2007. Your Mom has a blog, your kid is uploading videos to YouTube and your boss just added “must create something viral” to your performance goals. On top of all this, you’ve still got a Website that looks like something from an 80’s music video and is barely usable. What’s a marketer to do?
Get the basics right—then deliver a memorable experience.
Sound simple? It’s easier said than done, but as mainstream brands such as Dell, Budweiser and Nikon push the boundaries of emerging media, the way we leverage technology to grow brands and relationships effectively is becoming ever more critical. In this seminar you will learn why it’s so important to get the basics right in any of your interactive touch points whether it be your traditional site—or that blog you’ve been experimenting with. You’ll find out what works and what doesn’t illustrated through case studies. And most importantly—you’ll get tips on how you can leverage the power of smart design and “conversation architecture” to help make your initiatives stand apart from the crowd (in a good way)."
Here's what I'm looking for. If you feel that you've seen a site, (either "1.0 or 2.0") blog, or any other social media experience that "get's the basics right and takes it to the next level", please leave a comment with a link and I'll review it.
It's a good chance to get your stuff in front of a qualified audience. Please send stuff no later than Sunday if possible.
