I just came across this over at Beeker Ideas. I love it. "Beeker" took my visual and added a "production person" in distress. It's funny because it's true.
Production people often get the short end of the stick. And for the record, they are essential to bringing ideas to life. At Digitas, we have "The Studio". They are a talented group of individuals, who during pitches make all kinds of cool stuff and leave behinds which make our presentations memorable. In fact, they played a significant role in helping us win the Miller account. Production is akin to the theater crews who work behind the scenes to make sure that what's happening on stage has impact. They provide us with props, the proper lighting and sometimes even wardrobe. In short, they make the actors shine.
Production people produce. That's more than most of us can say.
It's Friday. Give someone in production a hug. Chances are you've made their life miserable at some point. Now is your chance to make it up. :)
