"We didn't start the fire
It was always burning
Since the world's been turning
We didn't start the fire
No we didn't light it
But we tried to fight it
"
~Billy Joel
Andrew Davies throws his hat in the ring and visualizes what he sees as the differences between "Monologue Advertising" and "Conversation Advertising". In his visual (above), he describes the newly emerging consumer dynamic as "Consumer DJ's". It's an analogy I've read about in other places—but works well in the context of his visual. "Consumers" are exhibiting DJ-like "traits" as we mix and mash our on-demand lifestyles while expressing ourselves creatively.
And so the conversation virus spreads. We didn't start it. The authors of the Cluetrain Manifesto didn't start it. If we are to give credit—it belongs to the first individual who decided to listen before choosing to speak (or grunt). Now all we have to do is unlearn some of the things we've been taught as professional adults and move forward.
