I'm sorry, but the people behind the one laptop per child display moments of brilliance. I recently visited the site and was greeted by this visual. I think it says a lot with very little. And the nod to the Sugar OS which runs on the laptop is a no-brainer. Here's a fun exercise for you. Take your own brand and see if you can break it down into a simple statement. Then use images to make it visual. Print it out and hang it up next to your workspace and when you feel like you've lost your way—take a look at it to refresh your memory. PS, this works for personal or "micro brands" too.