"as human centered design practitioners we talk about, well, putting humans at the center of the design process. Which is all fine and dandy except that in the context of designing our ubiquitously connected and oh-so-smart future this roughly equates to understanding the sum of all human experiences, which is clearly impossible. The joy of aiming high and failing. Or not?
...the path to a good project can start with the simplest of questions. Who are you? How can you prove it? What do you carry? Why did you do that thing you did?"
Jan Chipchase, Nokia