So I'm surfing the Web via mobile—I've been checking out Ad Age occasionally since they launched an iPhone version. And I come across this quote from Maurice Levy, the head of mega marketing holding company Publicis:
"The new model of the agency will work like an eco-system. Everything has to fit and contribute 'rationally': the understanding and knowledge of the consumer, how he/she interacts with society, the understanding of the product, the brand, the competition, the 'marketing-mix,' media and non-media channels, and above all the idea."
Wow. It's almost works like a caption to go along with the above visual from my post titled "Agency Ecosystems". I guess stranger things have happened. If you are reading Maurice, feel free to use the visual for your next presentation! :-)
