When "Mad Men's" characters arrived on the scene the program's creators moved to have the "unofficial effort" shut down. After thinking about how to analyze this latest example of how the internet creates it's own rules, I decided that the creators "We Are Sterling Cooper" have said it best. Maybe you should take people like them more seriously.
"Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it's not going away. We're your biggest fans, your die-hard proponents, and when your show gets cancelled we'll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don't treat us like criminals.
This site exists to catalogue the conversation around AMC's Mad Men and its fanbase across the social web. But it's just the beginning. 'We are Sterling Cooper' is a rallying cry to brands and fans alike to come together and create together."
Sometimes it's worth listening to a mad man.