Just a quick update on some events I'll be a part of over the next few weeks:
IDEA 2008
I'll be kicking off the IDEA conference next Tuesday morning and joining a great roster including Dave Gray, Jesse James Garret, Bill DeRouchey, and Jason Fried among others. IDEA is positioned as follows"
"This conference addresses issues of design for an always-on, always-connected world. Where "cyberspace" is a meaningless term because the online and offline worlds cannot be made distinct. Where physical spaces are so complex that detailed wayfinding is necessary to navigate them. Where work processes have become so involved, and so digitized, that we need new processes to manage those processes."
Forrester Consumer Forum 2008
I'll be having a conversation at this year's Forrester Forum with Deborah Schultz on the topic of "Return On Insight". Deb has done some interesting work with P&G on their Social Media Lab and we'll be discussing the effect of social media both inside and out of organizations. Here's how we are billing the talk.
"Today’s evolving consumers are sophisticated, informed, fickle, and multifaceted. And they’re just getting started! To stay ahead of the (r)evolution, organizations will need to break down their internal silos and adapt to new ways of connecting, communicating, and listening. As companies toss focus groups aside for other forms of input, “netnography” and communities can yield rich insights that lead to future product and service innovations. But to do this, organizations need to rethink return on investment (ROI) from the ground up to rapidly launch and iterate efforts before they get dismissed. Learn how P&G is getting a “return on insight” through initiatives that will help it connect to the ever-evolving customer.”
WOMMA Summit 2008
I'll be joining a "town hall" style panel at the WOMMA (Word Of Mouth Marketing Association) summit in Las Vegas.
If you are going to any of these events, be sure to look me up!
