This morning I tried register for a new service and comment on a blog. Neither was easy, and so I left. I don't have the time. Now understand that this is something I know a bit about. I've suffered from spam and have manually deleted lots of non human generated comments here.
I also understand that if it's not easy, convenient and pleasant for you, that you will not participate. That's not a good experience. Something that transcends social media and any other shiny object that comes our way in 2009.
There is one thing that I'm certain of. Businesses, individuals and brands that make things more pleasant, more enjoyable, easy, useful and convenient will fare better in these times.
It's really good time to think about making things better for your users.
