Originally posted at Edelman Digital
I recently had a chance to sit down with Joseph Jaffe, author of Flip The Funnel and Chief Interruptor at Powered. Joseph and I recently teamed up to do a series of talks with Symantec
(client). We discussed the role of “thought leadership”–it’s relevancy
and balancing both thinking and doing. Don’t let the poolside
background fool you, we’re both working very hard at helping large
organizations integrate social media into the way they do business.
Enjoy the chat.
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