I’ve been called creative, been “a Creative” in my career and like to think I was born with an innate ability to create (we all were).
But In the business world, especially in marketing where I spend the majority of my days, creativity can be a tricky topic...
-Creative: You might not get paid professionally to be this but you probably already are, especially if you’ve ever solved a problem unconventionally or applied your imagination to accomplishing a task.
-A Creative: Your professional role in an organization or position of self-employment that pays you to apply a level of creative craftsmanship to produce professional-quality output in the form of created deliverables.
-Creativity: The fuel behind “being creative”. When creativity levels are high, we are most creative. When they are low, we are the least creative. When someone says “my creative juices are flowing” they have high levels of creativity.
When I work with “Creatives” I always strive to appreciate their craft and role and respect both. When I work with “everyone else”, I try to stimulate creative problem-solving potential. Being creative can be a full-time job, a quality or a state of being, but it’s also a part of being human.
Because we’re not robots. Yet.