This will be the last blog post I'll write on this Website.
Let me take a step back.
In February of 2006, before TikTok, Snap, Facebook, and Twitter, there was a form of social media built on the open Web where like-minded people found others like them, (as well as audiences). They were called blogs.
I picked a weekend during this coldest of months in Chicago to dig into what it would take to learn more about this space. I was intrigued by the potential and had become a reader of blogs myself. I started writing about what I knew most about back then—my first blog post was about user experience design (we call it UX now).
Blogging opened up a whole new world to me as the Web started becoming more social. Before I knew it, I had built an audience, started getting invited to speak all over the world, and I had new career opportunities which stretched me in entirely new directions from advancing leadership abilities to learning communications and public relations to expanding my knowledge through practice in the broader category of marketing as well as business transformation.
The world has changed much since 2006, and a recent Pandemic has accelerated decades of change and transformation in less than two years. We're only just at the beginning. Like many others, my career was unceremoniously disrupted and faced with uncertainty; I started my own venture with the fortune of securing some early contracts while dealing with my own fairly substantial case of Covid. I am happy to report—that which doesn't kill you, does in fact make you stronger. Yes, I've learned firsthand about the over-hyped word "resilience."
And as it turns out that when change is accelerated—experience in managing change comes in handy. I've found myself working with some amazing partners and hope to share more on that later when the time is right.
So, a new chapter begins. I'll still be writing and sharing insights, but not here. You can find me at the following places:
Armano Design Group
We’re a design-inspired strategic consultancy that untangles complexity with purpose and passion so projects can be executed with precision.
We help organizations solve complex marketing, communications, and business problems—by design.
David by Design Newsletter on Substack: Personal thoughts, observations, and insights
"I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road."
I’ve been managing the mix between professional and personal before social networks became mainstream. Whenever I talk to someone who’s looking for advice in this area, I usually say something like…
See what Gary Vee does? Don’t do that.
Well, let me take a step back because there’s a huge caveat here. Gary’s got a near perfect professional/personal brand model if you’re one of the following:
- An entrepreneur/business owner
-Full time digital influencer
-Your only job is to be an Internet personality for your company
For everyone else—Specifically employees of companies who expect your focus to be on building value for the company NOT building your personal brand, you can follow something of the 80/20 or maybe 70/30 rule:
Bring some of your personality into what you do professionally and do it purposefully to build equity for both you and your company. It’s not easy and gone are the days of the traditional employee so some personal brand building is now expected by employers. But a good rule of thumb is that you should never shine brighter than your company and what benefits you should benefit them.
It’s not a perfect mix, but if it’s not your name on the check, it’s a decent guideline.