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David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences.  This is his personal blog where he shares thoughts + opinions that are solely his own.  Logic+Emotion exists at the intersection of business + experience design—where passive consumers become active participants.

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« The Conversation @ Ad Age Goes Digital | Main | Social Networking Will Become Ubiquitous »

Friday, March 21, 2008

Experience, Social, Word of Mouth. Is it All Just Advertising?

Ad_age_panel_2
Photo Credit: Scott Gries

" I just wrapped up two days at the Ad Age Digital Marketing conference in NYC ...The panel I took part in was the official “social media” discussion. It was a great conversation, and the conference itself conducted polls from the audience in real time.

"...Social Media” aside, I really have to wonder if what I do is actually advertising. Having led teams on complex transactional sites and even things like ATM designs—I wonder…is that advertising? During my turn to speak on the panel, I told a very simple and true tale on my way to the conference..."

Read the full post at Experience Matters

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by: David Armano Photo Credit: Scott Gries I just wrapped up two days at the Ad Age Digital Marketing conference in NYC ...The panel I took part in was the official social media discussion. It was a great conversation,... [Read More]

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